“Creativity is intelligence having fun.” – Albert Einstein
Today’s topic is “Creativity and Innovation”
As the founding CEO of SCHEJ, Inc., I am sharing a creative idea that I am working on to help meet my lifetime purpose.
I am currently preparing to initiate our marketing strategies this week and would love to help you, as busy professionals, stay-at-home parents, freelancers, and/or service providers, to both “Simplify your life and increase profitability of selling services.”
Introducing PORTEIRO, a tech-driven AI-powered service booking platform designed to revolutionize how people find, book, and manage services. Inspired by inefficiencies in the service industry, we’re on a mission to simplify lifestyles globally, while delivering exceptional local connections.
What We Offer
- For Consumers: Instant access to trusted providers using AI-powered service matching and voice-assisted booking.
- For Providers: Marketing-as-a-Service (MaaS), automation tools, and built-in business support to help grow without added complexity or high costs.
Market Opportunity
- $394 billion U.S. market in Beauty, Personal Care, and Health & Wellness.
- Expansion into broader categories like home services and automotive as part of the $1 trillion gig economy forecast for 2027.
Revenue Model
- Commission-based transactions.
- Subscription plans for premium features.
- AI-powered marketing support to attract and retain customers.
Founder’s Vision
From driving $4 billion in corporate value at Microsoft, JP Morgan Chase, and PayPal, to identifying personal service gaps, I created PORTEIRO to bridge these challenges. The platform transforms fragmented services into streamlined experiences, backed by our talented team and community-focused mission.
Go-To-Market Strategy
Launching city by city, starting in Los Angeles, San Antonio, and Toronto, we’re combining AI-driven personalization with local partnerships, referrals, and social credibility.
Impact
By simplifying service discovery, we’re supporting small businesses, empowering local providers, and saving consumers time—all while fueling innovation in AI technology.
Give me your thoughts on this, who wants to go on this journey with me, who wants to be early adopters, give me feedback, and who wants to be a seed investor for a patent-pending global solution?
Arthur Lee Burris Jr
CEO of PORTEIRO
