Marketing Consultant Hiring Checklist
Typical cost: $75–$250 · Use this before booking any marketing consultant in the US.
Questions to Ask
- Focus on conversion metrics, not just follower counts
- Ask about experience marketing service providers locally
- Ensure you retain access to all digital assets
- Are you licensed and insured for this type of work in my state?
- Can you provide a written estimate before starting?
- What is your cancellation and rescheduling policy?
Red Flags to Watch For
- agencies prioritizing vanity metrics over bookings
- lack of hyperlocal SEO expertise
- unclear ownership of ad accounts and content
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